 10.9 percent of women wear a size 14
10.8 percent wear a size 12
9.2 percent wear a size 16
Add that up, 30.9 percent of women in this country wear between a size 12 and 16!
In total, over 48 percent of women wear a size 12 or larger.
Only 12.8 percent of women are sizes 0-6
(all the above facts given by NPD fashion group in 2 articles in WWD in 2003 by Valerie Seckler : 9/13/2003 - "Failing to Rise to Women's Size" and 10/8/2003 "Fashion Missing Sizeable Segment") |